More Distribution
- By Jorge Olson
- Published 06/27/2008
I get up to 1,000 new subscribers to my newsletter per month. Some of my readers are just starting out in the wholesale business, others are veterans.
Here is one question that I get very often…
“What is the quickest way to get more distribution in convenience stores and supermarkets?”
Easy, Get better products. Don’t be a market maker; remember you are not in the distribution business to launch products with your own money. You are in it to use other’s money to launch products and once they are proven sell them yourself.
When you see a new product ask about their sales in supermarkets or pharmacy, ask who else has distribution and then ask how much they are spending in advertising of the product in TV, Radio or Print.
That’s a good start!
Thanks,
Jorge Olson